Y-3 is known for its comfortable clothes which combine sport and fashion flawlessly… especially relevant given this summer’s global obsession with football and (much more importantly!) this year’s ‘let’s get physical’ trend. Legendary footballer Zinedine Zidane is a massive fan of Y-3, and is the face of the 2010 Y-3 campaign.
Here’s Zinedine and a group of models looking beautiful Y-3 (whilst staring intently at a flag) in Y-3’s S/S campaign film – the eight models represent the football federations of South Africa, Germany, Japan, Mexico, Spain, Argentina, France, and Russia, by the way.
Part of Y-3’s S/S 2010 football-inspired collection: